Come to find incense, stop smelling incense

February 20, 2021

Come to find incense, stop smelling incense

There is a consensus in the management of hotels that the first 10 minutes of staying in a place, whether it is good or bad, will give guests a clear impression. After traditional visual marketing and sound marketing have been developed one after another, smell has become another sensory experience of the hotel's new "invasion". Olfactory marketing (also called fragrance marketing) has become a new topic in the marketing field. Fragrance marketing, for hotels, is called hotel perfuming, and for other business establishments, it is called space perfuming. The same is the use of aromatherapy essential oils (also called fragrance, diffused essential oils, and added essential oils) through the perfumed equipment-expansion The fragrance machine is atomized and diffused into the air to achieve.

A new application mode of hotel aromatherapy machine. The senses that are most closely related to memories and emotions, the use of smell is the most effective way to achieve customer perception experience. For hotels, it is undoubtedly an ingenious marketing method to use pleasant aromas to touch the olfactory nerves of customers, and to infiltrate with the wind to promote positive emotional and behavioral reactions of customers.

Foreign hotels are the first to extend the boundaries of fragrance marketing to people's sense of smell, attracting consumers' attention, memory and recognition with specific smells, and finally forming consumption. No matter what kind of marketing model, it will end up in different ways in the end. The ultimate goal is to increase customers' awareness of the brand and ultimately achieve consumption, and fragrance marketing is no exception. The hotel lobby is designed with the corresponding "scent label", which introduces the brand into the hotel's exclusive fragrance, allowing customers to "smelt the fragrance and know it."

Fragrance marketing as a part of hotel marketing has surprising effects

-Promote hotel brands and create a luxurious atmosphere

-Set environmental scent to suppress crowd odor

-Let customers' emotions be affected by fragrance, more memorable

-Generate good response and increase customer occupancy rate

-Enhance customer loyalty worldwide

Hotel aromatherapy is the use of aromatherapy machine equipment to act on the hotel's lobbies, elevators, corridors, guest rooms, restaurants, meeting rooms and other spaces. Essential oils, care for your living environment at all times. If you are also worried about the smell of space, you may wish to learn about it, learn about fragrance marketing, and understand how to add fragrance to the space, which may help you solve the problem you are worrying about.

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Author:

Ms. Judy Tang

E-mail:

info@sz-dituo.com.cn

Phone/WhatsApp:

8615768337174